Chrome Text Effect

Make a new document 1000x1000 with black background.

Using the text tool, write whatever you want with white color (I am using "photoshop" for this tutorial) with Arial black 100 pt. Right click on it and choos "Rasterize type"

Select a dark gray (#2f2f2f) for your foreground color and a light gray (#b9b9b9) for your background.Keeping the CTRL key (Command key on Mac) and clicking on the text layer, you'll have the selection of the text. Select the gradient tool (Linear, fore to background) and drag from the top to the bottom of the image. By keeping the SHIFT key pressed, you'll constrain it to 90 degrees.

Your image should look like this:

Double click on the text layer to bring up the Layer style dialogue. Choose "Bevel and Emboss", check it and Set the Depth to 200%.

Your text will look like in the example:

Now we want to remove the layer style, but we want to keep the bevel (Merge the effect into the layer).We do this by adding a new layer and dragging it directly underneath the layer with the effect. Now select the "text" layer thumbnail and press Ctrl+E (Cmd+E on Macintosh). This merges the selected layer with the one directly under it and "renders all effects"

Go to Filters>Artistic>Plastic wrap and apply these values: Highlight strenght: 20, Detail: 13 and Smoothness: 8. Remember, these values are relative, you can play with them until you reach the wanted effect.

Go to Image>Adjustments>Curves to "build" the chrome. Make the curve as in the example.

Repeat the same settings 2-3 times, by holding down the Alt key (Option key on Mac) as you open the dialog box Image>Adjust>Curves. This is your chrome effect.

You can proceed further with imagination, by colorizing it. Hit CTRL+U (Command+U on Mac) to bring the Hue/Saturation dialogue and play with values as I did.