You probably know that RSS stands for "Remote Site Syndication", but what does that really mean to you as a marketer and more importantly can you use RSS to make money online?

Gold is in your mailing list.
How many times have you heard this statement before?
Undoubtedly, these words have been used so many times that they have become one of the verified clichés in Internet marketing.

Would you like to find out what those-in-the-know have to say about RSS? The information in the article below comes straight from well-informed experts with special knowledge about RSS.

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.

Editor's Pick in Web Promotion, April 2006
The following paragraphs summarize the work of RSS experts who are completely familiar with all the aspects of RSS. Heed their advice to avoid any RSS surprises.

It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.
While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, man....

Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential.

Editor's Pick in Photoshop Tutorials, January 2006
If your site has an RSS feed, are you sure youre getting all the subscribers you can? This article gives detailed advice on how to make your RSS user-friendly to get people to subscribe

Despite all the hype and fuss surrounding RSS recently, for the majority of mainstream Internet users, RSS still remains a mysterious orange button sitting on your web site. They are totally unaware of this new method of syndicating information on the web.

The little orange buttons that are starting to litter the web have no doubt caused mass confusion. What are they good for? Why are they there? And why don't they work? While I and others are starting to look into suggestions for developers to alleviate this design flaw, I thought I'd take a minute.....